Take our Beginning and Advanced SEO / SEM certification courses online, at your office, or at our Newport Beach SEO / SEM Learning Center across from John Wayne Airport.

Through our comprehensive SEO Training Courses, you'll learn the full spectrum of search engine skills that you will need to compete in today's online marketplace including:

• The latest, most innovative strategies in keyword research and behavioral research.


• How to attract genuinely targeted traffic that converts to and results in sales.


• How to compete and yet remain fully in compliance with search engine guidelines (No Black Hat tactics are taught)


• Discover the very latest compliancy related issues to ensure the search engine spiders are finding what they need on your website so you earn the top rankings.


• How to maximize your Web site's potential and get a fast ROI on your investment.

Stop guessing - Learn our 6-step system so you're not doing anything that could penalize your web site with the major search engines. All internet marketing techniques are covered in a logical order.

Learn the most enabling, comprehensive, white hat professional strategies that exist today:

• The most up-to-date and successful strategies for building true relevancy on the major search engines.


• Proven strategies backed by SEO industry leaders of the Search Engine Academy who really know search engine marketing and optimization.


• Our courses are recognized and approved by the US educational system.


• Certification offered to those who complete all course requirements.


• Easy to follow courses to teach you in a step-by-step process, all 100% in logical Freedom of choice on learning options to suit your exact needs.


• You can learn at your own speed and at your own experience level

CURRICULUM

Beginning Agenda

• Focus: A Solid Foundation in Search Engine Marketing


• Keyword Research


• Keyword Research Exercise


• Writing Content that Appeals to Your Visitors


• Writing Content Exercise


• Where to Place Keywords (Foundations in SEO)


• Learn How to Optimize Your Pages Manually


• Improve Your Click Through Rates


• Getting Your Pages Found by the Search Engines and Directories


• Continue working on your page, editing, writing and keyword research.


• Focus: Search Engine ProcessesHow to Monitor Your Progress


• Learn Why It's Important to Work in Ranges of Pages


• How to stay out of Trouble with the Engines and Directories


• Building Link Popularity through External and Internal Linking


• Sponsored Search Online Advertising Basics


• The Basics of Local Search


• Getting the Most Out of Your Blog (And making a Blog)


• The Missing Element in SEO: Creativity


• End of Beginning Online Class.

Advanced Agenda

• Focus: Advanced Keyword Forensics and Moving Forward in the Search Landscape


• Advanced Keyword Forensics


• Exploring Behaviors of Your Ideal Target Audience


• Keyword Forensics Exercise


• Writing Effective Sales Copy


• Personalization of Search


• Going Local!


• Video SEO


• Focus: Understanding how the Engines Index Data and Continuing to Increase Visibility and Traffic.


• Natural Language Processing (NPL)


• Working with Database Generated Sites


• Social Media


• Alternative Ways to Gain Exposure from Google, Yahoo!, and Other Resources Within Just 48 Hours.


• Sponsored Search Online Advertising Advanced.


• Google Analytics.


• Webmaster Tools and Sitemaps.Focus: Technical Analysis of Your Site.


• Competitive Intelligence and Multivariate Analysis


• Web Analytics.


• The Power of Article Writing.


• Site Technical Issues.


• Tips for the Professional Search Engine Optimizer.


• Final Certification Exam

Earn University Continuing Education Units (CEU's) from The University of Southern Mississippi for completion. Many employers will pay for these classes when they can be taken for CEU's. **CEU's are not available for online classes.

Online Classes

Newport Beach Learning Center